What is a mission statement ?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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What is a mission statement ?

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Step 1

Writing a mission statement provides general clarity about a company's message. The statement describes the steps taken by the employees to achieve and achieve the objectives in the interest of the company.

Step 2

A mission statement describes the purpose and primary goals of the organization. It states why an organization engages in its current activities and seeks to retain certain qualities that define the organization. An appropriate mission statement should be simple, concise, and focused. This is because it is difficult for people to understand a mission statement that is generally stated. It affirms the existence of an organization. It highlights the current activities of the organization and the needs of its future clients.

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