’ve been asked to send you a summary of our main learning points from our experience of adopting direct dispatch with an external supplier of Sunsilk. There are two I would highlight: Visibility of data: We and our retail customers need accurate data on stock levels – as if it’s held in our own warehouse. We invested in integrating order management systems with the supplier’s systems, and real-time stock visibility systems gave everyone more confidence. A ‘whiteboard’ tool helped us communicate with suppliers for example by adding comments to a specific order. Dispatch documentation and labeling: There were some situations where the product arrived without company or Sunsilk branding or with poor labeling; our concern was damage to our brand reputation. We resolved it by giving our supplier a cost-effective and straightforward document and labeling production facilities. This is, however, just one example of how important quality assurance processes are when adopting a new methodology like direct dispatch. I hope this is useful.\ So let's move to the business problem, come up with a solution, and prepare to present your recommendations. As part of your response, please cover 1. How does direct dispatch fit with the company's goals? 2. Do you think, in principle, direct dispatch could work for every type of product

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

’ve been asked to send you a summary of our main learning points from our experience of adopting direct dispatch with an external supplier of Sunsilk. There are two I would highlight: Visibility of data: We and our retail customers need accurate data on stock levels – as if it’s held in our own warehouse. We invested in integrating order management systems with the supplier’s systems, and real-time stock visibility systems gave everyone more confidence. A ‘whiteboard’ tool helped us communicate with suppliers for example by adding comments to a specific order. Dispatch documentation and labeling: There were some situations where the product arrived without company or Sunsilk branding or with poor labeling; our concern was damage to our brand reputation. We resolved it by giving our supplier a cost-effective and straightforward document and labeling production facilities. This is, however, just one example of how important quality assurance processes are when adopting a new methodology like direct dispatch. I hope this is useful.\

So let's move to the business problem, come up with a solution, and prepare to present your recommendations. As part of your response, please cover

1. How does direct dispatch fit with the company's goals?

2. Do you think, in principle, direct dispatch could work for every type of product

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Production Plant
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.