To conduct an experiment, a movie theater increased movie ticket prices from $9 to $10 and measured the change in ticket sales. The theater then gathered data over the following month to determine whether the price increase was profitable. Assume total costs to the theater are the same, whether the price of a ticket is $9 or $10. In order for the ticket price to have been profitable over the month, the elasticity of demand for movie tickets must be   ______ (elastic or inelastic) .   Demand curves become _____ (more or less) elastic in the long run. This means that the ticket price increase will likely be _____ (more or less)  profitable in the long run.

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