They have a choice of segmenting the market on either a geographic or psychographic basis. Discuss the difference between the two segmentation basis and which one would be a better approach and justify your answer
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A hotel wants to focus its marketing efforts on attracting family travelers. They have a choice of segmenting the market on either a geographic or psychographic basis. Discuss the difference between the two segmentation basis and which one would be a better approach and justify your answer
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- Select two stores you shop at, and state how they compete.A college wants to focus its marketing efforts on retention of current students. They have a choice of segmenting the undergraduate student market on either geographic or psychographic basis. Discuss the different between the two-segmentation basis and which one would be a better approach and justify your answerA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
- Identify the TWO basis or Criteria for segmentation referred to in the above scenario.Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/serviceA hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?
- Develop a promotion mix, place mix and a slogan in relation to a restaurant whose customers are mainly blind people.You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTASDefine the term event marketing?
- You have been asked by a client company to segment the ice cream market. Use at least three different bases for segmentation and describe the segments that emerge.what is the meaning of event sector in 9 pillars of tourism (operating sector)In applying for Aberdeen Marina Club membership, applicants need to pay HKD3,000,000 annual fee. Members can enjoy exclusive sport and dinning services. Aberdeen Marina Club most likely follows a(n) ________ segmentation approach. A) occupation B) social status C) occasion D) income E) geographic