There are different types of Online Advertising. Select the best type of online advertising according to the need of your organization or business? Analyse why you selected that?
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- Discuss traditional sources of advertising and public relations in comparison to e-based strategies. What are the pros and cons of each? What modes of advertising and public relations appeal to you and why?What are the three primary objectives of advertising? Give anexample of when each one might be used.What are some examples of digital advertising? What are the advantages of this type of advertising? What are some disadvantages?
- What are negative keywords in online advertising, and how do they help optimize ad campaigns on platforms like Google Ads?Why do tourist and hospitality marketers employ digital advertising?Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
- Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment?Describe the types of online advertising availabletoday. Which type of advertising does Google currently dominate? Why?