The zone of tolerance refers to the area between customers' expectations regarding their desired service and the minimum level of acceptable service. True False STION 45 The potential benefits of brand extension include: It allows the perception of a brand with a quality image to be carried over to the new product. It lowers marketing costs. It can boost sales of the core brand. the firm can spend less on creating brand awareness and associations. all of these.
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- Creative Homework!Shorr Project Assume that you area marketing consultant for one of the clients in ilem14.16. You believe that the business would benefitfrom nontraditional marketing. Develop seve<al ideasfor social-media tactics that you feel would be successful for the clientDiscuss and explain : "Advertising expenditure may serve to signal quality ofthe product"Explain it all three subparts
- If advertising makes consumers more aware ofalternative products, it could _________ theelasticity of demand and _________ the markup ofprice over marginal cost.a. increase; increaseb. increase; decreaseMarket Entry Strategy Thinking Through Marketing Strategy Pretend that you are the Chief Marketing Officer at Alibaba. Thus far, Ali Baba has grown there business throughout most of the world, but they have not yet penetrated the US market. Assignment: Outline a detailed marketing strategy for Alibaba that will help them penetrate the US market. Be sure to cover the following: I. Target market and why. I. A single product category you think is most appropriate, and why. II. Pricing strategy (skimming, status quo or penetration) and why. IV. Promotion strategy: How you will convince an American consumer to buy from Alibaba V. Distribution (you do not need to cover)Evaluate the key marketing issues and their implications.
- You are the product development manager of a company that is going to launch a new detergent against its competitors Ariel, Surf excel and Brite. How will you segment your product mention the classification & explain.What are the typical orientation of the markets and audiences for new online media producers?Suppose that the restaurant industry in Honolulu is monopolistically competitive and is currently in Stage 2 equilibrium (firms currently make zero profit). The graph below shows the cost curves for a typical restaurant in this industry. (a) Draw a demand curve and an MR that is consistent with this market being in Stage 2 equilibrium. (b) Show the equilibrium price Now suppose an highly-infectious new virus comes to the island, causing demand for restanrant meals to shift in. (c) What would you expect this change in restaurant demand when the number of firms is fixed? Explain. (d) What would you expect the change in demand to do to the number of meals sold, prices and profits of firms in the long run if firms can enter and exit? What happens to the mumber of restaurants?
- Please no written by hand and no emage How might advertising reduce economic well-being? How might it increase economic well-being? Provide examples.O Macmillan Learning The accompanying graph depicts the long-run costs and revenue for a monopolistically competitive firm. The numbers in parentheses show the output level and the cost, respectively, associated with various points. Place point A at the profit maximizing price and quantity. 800 750 700 MC ATC (11,600) 650 600 (3,550) 550 What is the profit-maximizing output of this monopolistically competitive firm? Cost and Revenue ($) 500 450 (5,425) $400 (8, 400) 350 (7,340) 300 250 Units of Output 200 (5, 200) 150 100 50 MR What is the level of excess capacity for this monopolistically competitive firm? 0 0 1 2 3 4 5 6 7 8 Units of Output Units of Output (11,500) 9 10 11 12 13 14 15In evaluating marketing actions, what are the two dimensions on whichthey should be evaluated?