The risks from smoking tobacco are well documented and according to the (WHO), the tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year, including around 1.2 million deaths from exposure to second-hand smoke. Despite this fatality, the marketing of tobacco remains a lucrative business. Taking the contrasting statements above and additional research into consideration, discuss ways in which Philip Morris can become a socially responsible tobacco marketer.

The risks from smoking tobacco are well documented and according to the (WHO), the tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year, including around 1.2 million deaths from exposure to second-hand smoke. Despite this fatality, the marketing of tobacco remains a lucrative business. Taking the contrasting statements above and additional research into consideration, discuss ways in which Philip Morris can become a socially responsible tobacco marketer.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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