The Platinum Nut brand is the creation of Krissa Fernandes. She is having problems bringing prospective customers to the want stage of the AIDA concept with the new flour. How probable is it that consumers will seek for and purchase a product if it is not advertised? The number of retailers selling Platinum Nut is rising.
The Platinum Nut brand is the creation of Krissa Fernandes. She is having problems bringing prospective customers to the want stage of the AIDA concept with the new flour. How probable is it that consumers will seek for and purchase a product if it is not advertised? The number of retailers selling Platinum Nut is rising.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
Question
The Platinum Nut brand is the creation of Krissa Fernandes. She is having problems bringing prospective customers to the want stage of the AIDA concept with the new flour. How probable is it that consumers will seek for and purchase a product if it is not advertised? The number of retailers selling Platinum Nut is rising.
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