The Pampered Pet Shop operates in a perfectly competitive industry and hires you as an economic consultant. The firm is currently producing at a point where market price equals its short run marginal cost. Its market price is less than its short run average variable cost. You correctly advise the firm to raise its price until it breaks even cease current production immediately and consider going out of business in the long run continue producing in the short run to minimize its loss, but consider exiting the industry in the long run lower its price so that it can sell more units of output

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 6E
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The Pampered Pet Shop operates in a perfectly competitive industry and hires you as
an economic consultant. The firm is currently producing at a point where market price
equals its short run marginal cost. Its market price is less than its short run average
variable cost. You correctly advise the firm to
raise its price until it breaks even
cease current production immediately and consider going out of business in the long run
continue producing in the short run to minimize its loss, but consider exiting the industry in
the long run
lower its price so that it can sell more units of output
Transcribed Image Text:The Pampered Pet Shop operates in a perfectly competitive industry and hires you as an economic consultant. The firm is currently producing at a point where market price equals its short run marginal cost. Its market price is less than its short run average variable cost. You correctly advise the firm to raise its price until it breaks even cease current production immediately and consider going out of business in the long run continue producing in the short run to minimize its loss, but consider exiting the industry in the long run lower its price so that it can sell more units of output
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