The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If Subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $22. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $29. Based on the market research, the Times believes that 24% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $23 per month to print and dekiver to households. Market research indicates that the average length a current print edition subscriber will continue subscribing is only 16 months if they choose to also purchase the on-line subscription. Under these assumptions, what is the expected 3 year CLV for a print edition subscriber who chooses to also subscribe to the digital version? (Note: presume they continue for all 3 years with the on-line version).

The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If Subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $22. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $29. Based on the market research, the Times believes that 24% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $23 per month to print and dekiver to households. Market research indicates that the average length a current print edition subscriber will continue subscribing is only 16 months if they choose to also purchase the on-line subscription. Under these assumptions, what is the expected 3 year CLV for a print edition subscriber who chooses to also subscribe to the digital version? (Note: presume they continue for all 3 years with the on-line version).

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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