The framework POES describes the types of communications channels used for Content Marketing. If a manufacturer's advertising is discussed during a new broadcast by a major television channel, then that news broadcast would represent which element in the POES framework? ОА. Рaid. B. Earned. О С. Оwned. O D. Shared.
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- Which of the following statements holds true for the concept of viral marketing? It refers to the act of sourcing tasks traditionally performed by specific O 1) individuals to an undefined large group of people or community (crowd) through an open call. It refers to advertising directly about the exchange of money for a good or 2) service. O 3) It refers to the consumer disposition towards a specific good or service. 4 It refers to the exploitation of consumers to do a company's promotional work. 5) It refers to commercials and advertisements presenting facts to influence consumers.This is a form of: LEGO LEGOLAND FLORIDA a. Organic content b. Consumer consolidated content or citizen advertising c. Incentivized content SidU>டன் " LEGOLAND Florida asiaoscai #legoland pt one #familytime #legolandflorida 1h 1 like 1 HOUR AGO *** BThe elasticity of sales to communication was summarized in the table below. Channels length short medium long Advertising 2.50 4.22 8.42 Personal selling 8.21 0.88 0.15 Promotion 0.24 1.95 1.98 Publicity 0.11 0.23 0.18 (a) Using means, compare the elasticities of sales to communication (b) Based on your results in (a) describe the following: (i) channel responsiveness (ii) communication responsiveness
- Which BEST practice of video marketing states that videos that are NOT shot in a live setting should be professionally produced? A) Encourage viewers to share videos. B) Optimize videos to be found in search. C) Design and produce videos for mobile-first and always. D) Match the production techniques to the intent of the video. E) Don't make a sales video.Which of these is NOT one of the advantages that online ads have over other formats? Marketers can track how many visitors click on an ad. Marketers can track how long visitors spend on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed.How does dealing of business marketers differ from consumer marketers a. They deal with far fewer but far larger buyers b. They deal with far more but far small buyers c. They deal with a more elastic market d. They deal with fewer demands in fluctuation
- Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputationWhat is the benefit of email marketing, relative to other forms of direct marketing? it has the largest spread of consumers the company can target. it is the most cost-efficient, with the highest return-on-investment. it has a more multi-faceted use than other forms of direct marketing. consumers are more likely to pay attention to it than other forms of direct marketing. none of the above.Provide an example of how an organization (i.e. your college or job) uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
- Digital marketing, just like marketing in traditional media, can be easily divided according to different logics, such as advertising, publicity and word-of-mouth. choose an alternative True FalseWhen designing a social media marketing plan, marketers must be sure to select and use channels as they wereintended—or risk difficulties. For each of the following, stateyour choice of channel type (social-networking site, microblog, bookmarking site, and so forth) and explain why.a. Discussion of product attributesb. Opinion surveyc. Exchange of ideas for saving energyd. Personal storiese. Video contest featuring petsMobile marketing relies on three primary tools to reach and engage customers. Which of the following is NOT one of them? a. Mobile GPS tracking b. Mobile display ads c. Mobile push notifications d. Mobile apps