The Food division of Garcia Company reports the following for the current year. Sales Cost of goods sold Gross profit Expenses Income $ 4,480,000 2,960,000 1,520,000 1,400,000 $ 120,000 Garcia wants to achieve at least a 10% profit margin next year. Two alternative strategies are proposed. Strategy 1: Increase advertising expenses by $225,000. The company expects this to increase sales by $760,000. Cost of goods sold vill not change. Strategy 2: Develop a more efficient manufacturing process. This will decrease cost of goods sold by $238,400. a. For each strategy, compute the profit margin expected for next year. b. Which strategy should Garcia choose based on expected profit margin?

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Chapter18: Cost-volume-profit Analysis (cvp)
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The Food division of Garcia Company reports the following for the current year.
Sales
Cost of goods sold
Gross profit
Expenses
Income
$ 4,480,000
2,960,000
1,520,000
1,400,000
$ 120,000
Garcia wants to achieve at least a 10% profit margin next year. Two alternative strategies are proposed.
Strategy 1: Increase advertising expenses by $225,000. The company expects this to increase sales by $760,000. Cost of goods sold
will not change.
Strategy 2: Develop a more efficient manufacturing process. This will decrease cost of goods sold by $238,400.
a. For each strategy, compute the profit margin expected for next year.
b. Which strategy should Garcia choose based on expected profit margin?
Transcribed Image Text:The Food division of Garcia Company reports the following for the current year. Sales Cost of goods sold Gross profit Expenses Income $ 4,480,000 2,960,000 1,520,000 1,400,000 $ 120,000 Garcia wants to achieve at least a 10% profit margin next year. Two alternative strategies are proposed. Strategy 1: Increase advertising expenses by $225,000. The company expects this to increase sales by $760,000. Cost of goods sold will not change. Strategy 2: Develop a more efficient manufacturing process. This will decrease cost of goods sold by $238,400. a. For each strategy, compute the profit margin expected for next year. b. Which strategy should Garcia choose based on expected profit margin?
Required 1
Required 2
For each strategy, compute the profit margin expected for next year.
Note: Round your answers to one decimal place.
Strategy 1
Strategy 2
Profit margin
%
%
< Required 1
Required 2 >
Transcribed Image Text:Required 1 Required 2 For each strategy, compute the profit margin expected for next year. Note: Round your answers to one decimal place. Strategy 1 Strategy 2 Profit margin % % < Required 1 Required 2 >
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