The following information was taken from the segmented income statement of Maniraguha plc, and the company's three divisions:   Maniraguha, Incorporated eastern Division western Division central Division Revenues $ 1,120,000 $ 320,000 $ 355,000 $ 445,000 Variable operating expenses 626,000 176,000 195,000 255,000 Controllable fixed expenses 255,000 80,000 90,000 85,000 Noncontrollable fixed expenses 105,000 30,000 35,000 40,000 In addition, the company incurred common fixed costs of $22,500. Assume that the eastern division increases its promotion expense, a controllable fixed cost, by $23,500. As a result, revenues increased by $64,000. If variable expenses are tied directly to revenues, what is the new Eastern division segment profit margin?

Cornerstones of Cost Management (Cornerstones Series)
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Author:Don R. Hansen, Maryanne M. Mowen
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Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
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The following information was taken from the segmented income statement of Maniraguha plc, and the company's three divisions:

  Maniraguha, Incorporated eastern Division western Division central Division
Revenues $ 1,120,000 $ 320,000 $ 355,000 $ 445,000
Variable operating expenses 626,000 176,000 195,000 255,000
Controllable fixed expenses 255,000 80,000 90,000 85,000
Noncontrollable fixed expenses 105,000 30,000 35,000 40,000

In addition, the company incurred common fixed costs of $22,500.

Assume that the eastern division increases its promotion expense, a controllable fixed cost, by $23,500. As a result, revenues increased by $64,000. If variable expenses are tied directly to revenues, what is the new Eastern division segment profit margin?

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