The family is the most important social institution for many consumers, strongly influencing values, attitudes, self-concept, and buying behavior. Explain with an example?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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The family is the most important social institution for many consumers, strongly influencing values, attitudes, self-concept, and buying behavior. Explain with an example?

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