I need the correct answer to this practice question I found online please 11. What is the biggest advantage of social media advertisements over broadcast media advertisements?They are less obtrusive than broadcast media and reach a larger audience.They are quicker advertisements than broadcast media and reach a more diverse audience.They are quicker advertisements than broadcast media and reach a larger audience.They are less obtrusive than broadcast media and reach a more diverse audience.

Advertising on social media platforms is a fast and easy way to get your message out to potential…

Answered: the biggest advantage of social media…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section: Chapter Questions

Problem 2DYMP

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True or False: Advertising is considered a form of paid personal communication since the purpose of advertising is to personally communicate the idea that the consumer should buy a particular product.
According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
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20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising? Answer your question in 300 words and use at least 2 references to support your discussion.
All of these statements are true about using sex appeals in advertising except which? Multiple Choice Sexual content in ads does not always lead to changes in recall, recognition, or purchase intent. Advertisers must be sure that a sex appeal is strong enough to get the audience's attention but not so strong that it will lea tune out the message. Sex appeals increase attention by helping advertising stand out in today's cluttered media environment. Sex appeals can be found in almost any product category, from automobiles to toothpaste.. Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image a the brand.
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Content Marketing is often is confused for Paid Advertising, a major difference is that: A) It is against the law to distribute content marketing B) Content marketing is designed to entice users to engage C) Advertising content is more direct D) Content marketing cannot contain Calls to Action
20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising?

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