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- Which of the following is a better social media vehicle choice for Denny's to attract the millennial audience? YouTube O A corporate blog A company website Instagram All of the above DOOMarket Entry Strategy Thinking Through Marketing Strategy Pretend that you are the Chief Marketing Officer at Alibaba. Thus far, Ali Baba has grown there business throughout most of the world, but they have not yet penetrated the US market. Assignment: Outline a detailed marketing strategy for Alibaba that will help them penetrate the US market. Be sure to cover the following: I. Target market and why. I. A single product category you think is most appropriate, and why. II. Pricing strategy (skimming, status quo or penetration) and why. IV. Promotion strategy: How you will convince an American consumer to buy from Alibaba V. Distribution (you do not need to cover)How does Nokia's wrong strategic response to changing market conditions cope with economic decision's concepts, such as rational-actor paradigm, fail to create value, sunk cost/hidden cost fallacy, adverse selection, extent decision, elasticity, etc.?
- In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggres- sively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?Provide an overview of online marketing tactics and partnerships, including business-to-business (B2B) and consumer-to-business (B2C) options.Demonstrate conceptual understanding of the rapidly evolving social media and Internet marketing and their importance to the marketing communication mix.
- II. Problem 1. Tennis Products, Inc., produces three models of high-quality tennis rackets. The following table contains recent information on the sales, costs, and profitability of the three models: Average Quantity Sold (Units/Month) 15,000 5,000 10,000 Variable, Cost per Contribution Current Price Total Margin Per Unit Contribution Model Revenue Unit Margin* $225,000 85,000 250,000 $560,000 A $30 $450,000 175,000 450,000 $1,075,000 $15 $15 B 35 18 17 C 45 20 25 Total * Contribution to fixed costs and profits. The company is considering lowering the price of Model A to $27 in an effort to inçrease the number of units sold. Based on the results of price changes that have been instituted in the past, Tennis Products' chief economist estimates the arc price elasticity of demand to be -2.5. Furthermore, she estimates the arc cross elasticity of demand between Model A and Model B to be approximately 0.5 and between Model A and Model C to be approximately 0.2. Variable costs per unit are…PROBLEM SOLVING Below is a data of the per-unit costs incurred by a competitor in selling face mask per pack (5 masks per pack) per day. Output (in packs) AFC (P) AVC (P) ATC (P) MC (P) 60.00 45.00 42.50 1 105.00 45.00 2 30.00 72.50 40.00 20.00 35.00 40.00 37.50 60.00 52.50 4 15.00 30.00 12.00 37.00 37.50 49.00 47.50 35.00 40.00 10.00 7 8.57 38.57 47.14 45.00 8 7.50 6.67 40.63 48.13 55.00 65.00 75.00 50.00 9 10 43.33 46.50 6.00 52.50 1. Assuming that the product's price is P58 per pack, should the competitor sell in the short-run Why or why not? If it decides to sell, what will be the profit-maximizing (or loss-minimizing output per day)? What is the profit (or loss) that the seller can realize per day? What is the profit (or loss) per pack? A. Assuming that the product price is P42 per pack, answer the same questions in letter A. B. Because of increasing sellers of masks in the market, the product's price further decreased to P32 per pack. Again, answer the same questions in letter A.…What, if any, unique ethicalresponsibilities exist when marketing toethnic subcultures?
- Tennis Products, Inc., produces three models of high-quality tennis rackets. The following table contains recent information on the sales, costs, and profitability of the three models: Average Quantity Current Total Variable Cost Contribution Margin Contribution Sold Price Revenue Per Unit Per Unit Margin* Model (Units/Month) ($) ($) ($) ($) ($) 15,000 30 450,000 15.00 15 225,000 В 5,000 35 175,000 18.00 17 85,000 10,000 45 450,000 20.00 25 250,000 Total $1,075,000 $560,000 *Contribution to fixed costs and profits. The company is considering lowering the price of Model A to $27 in an effort to increase the number of units sold. Based on the results of price changes that have been instituted in the past, Tennis Products' chief economist estimates the arc price elasticity of demand to be -2.5. Furthermore, she estimates the arc cross elasticity of demand between Model A and Model B to be approximately 0.5 and between Model A and Model to be approximately 0.2. Variable costs per unit are…Integrated marketing communications encourages brand messages to be developed by different departments within an organizetion. OTrue O FalseFor the table given below. Calculate TC, AFC, AVC and MC and show diagrammatically. L TFC (S) | TVC (S) 19.53 1 200 50 38.16 2 200 100 55.90 3 200 150 72.80 4 200 200 104.17 6 200 300 132.50 200 400 157.99 10 200 500 191.36 13 200 650 219.44 16 200 800 249.61 20 200 1000 277.32 25 200 1250 295.76 30 200 1500