Suppose that XYZ discontinues the productline and that the company places ads infarmers' trade journals and producerscooperatives newsletters asking farmers toturn in their XYZ hoses for full refunds, withthe ads stating that the hoses are "obsolete,"not that they are unsafe. Discuss the ethicalissues/implications of this strategy.

Ethical implications are defined as a set of principles that guide an individual or organization's…

Answered: Suppose that XYZ discontinues the…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Ethics Despite best efforts to ensure product safety,products thal pose a danger 10 consumers sometimesreach the marketplace. Al what point should marketers release information about a product's safety 10 thepublic? Hovv should marketers be held accountable iftheir product harms a consumer?
Explain the marketing mix(4 Ps) that is being used in the advertisement? please no plagiarism.
Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1) Give a detailed overview of the information provided on label (Informational and/or promotional): (2) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (3) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (4) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (5) Based on the information you have collected and your observation, state what are the 4 P’s of this product
Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like to increase brand awreness. Product placement can take many forms: verbal mentions in dialogue; actual use by a character; or visual displays (for instance, a company logo on a vehicle or billboard). Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include: a specification and definition of an appropriate dependent variable; a conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable; a theory on why you would expect these relationships to exist; an appropriate number of testable hypotheses.
1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…
Federated Banks is interested in consumer-ori-ented sales promotions that would encourage se-nior citizens to deposit their Social Securitychecks with the bank. Evaluate the sales promo-tion options, and recommend two of them to thebank.
Think about one brand for which you would like to create a consumer generated advertisement. What would your ad say about the brand 2. Watch one hour of television. Try to identify one example of each type of product placement in the program(s) you watch. Justify your example.
As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…
Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement
OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.
Almex and Company introduced a new coffeeflavored liqueur in direct competition with HiramWalker’s tremendously successful Kahlua brand.Almex named its new entry Kamora and packagedit in a bottle similar to that of Kahlua, using a preColumbian label design. The ad copy for Kamorareads, “If you like coffee—you’ll love Kamora.”Explain Almex’s marketing strategy in terms oflearning theory.
Chapter 16 also discusses bounded rationality, whichis consumers’ limited capacity for processing information. Many retailers who use scent diffusers usesuch small amounts of scent that consumers maynot realize that the retailer’s scent is playing a role.Discuss the ethical implications.

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