Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 250 million pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could increase your expected lifespan by 6 years. The publication is expected to cause consumers to demand tempeh at every price. In the short run, firms will respond by

Managerial Economics: A Problem Solving Approach
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8. Short-run and long-run effects of a shift in demand
Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 250 million
pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could increase your
expected lifespan by 6 years.
The publication is expected to cause consumers to demand
Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication.
PRICE (Dollars per pound)
10
9
8
7
9
5
4
3
2
1
0
0
50
100
Supply
In the long run, some firms will respond by
Demand
150 200
250 300 350 400 450 500
QUANTITY (Millions of pounds)
tempeh at every price. In the short run, firms will respond by
Demand
Supply
until
Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the publication and the new long-
run equilibrium after firms and consumers finish adjusting to the news.
Transcribed Image Text:J 8. Short-run and long-run effects of a shift in demand Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 250 million pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could increase your expected lifespan by 6 years. The publication is expected to cause consumers to demand Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication. PRICE (Dollars per pound) 10 9 8 7 9 5 4 3 2 1 0 0 50 100 Supply In the long run, some firms will respond by Demand 150 200 250 300 350 400 450 500 QUANTITY (Millions of pounds) tempeh at every price. In the short run, firms will respond by Demand Supply until Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the publication and the new long- run equilibrium after firms and consumers finish adjusting to the news.
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