Suppose Proctor & Gamble (PG) and Johnson & Johnson (JNJ) are simultaneously considering new advertising campaigns. Each firm may choose a high, medium or low level of advertising.   a. What are each firm’s best responses to its rival’s strategies? b. Does either firm have a dominant strategy? c. What is the Nash equilibrium in this game?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose Proctor & Gamble (PG) and Johnson & Johnson (JNJ) are simultaneously considering new advertising campaigns. Each firm may choose a high, medium or low level of advertising.
 
a. What are each firm’s best responses to its rival’s strategies?
b. Does either firm have a dominant strategy?
c. What is the Nash equilibrium in this game?
PG →
JNJ ↓
Low
Low
High
1
Medium 2
3
1
3
5
Mediu
m
3
4
5
2
4
6
High
5
6
7
3
5
5
Transcribed Image Text:PG → JNJ ↓ Low Low High 1 Medium 2 3 1 3 5 Mediu m 3 4 5 2 4 6 High 5 6 7 3 5 5
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