Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,758,800 3,935,000 4,750,332 7,870,000 12% Internet Catalog Sales $3,570,000 1,360,000 930,155 3,570,000 12% $3,870,000 1,820,000 1,829,410 1,935,000 12%

Cornerstones of Cost Management (Cornerstones Series)
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ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
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Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 37P
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Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each
distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Sales revenue
Variable expenses
Direct fixed expenses
Average assets
Required rate of return
Retail Stores
$9,758,800
3,935,000
4,750,332
7,870,000
12%
Internet
$3,570,000
1,360,000
930,155
3,570,000
12%
Catalog Sales
$3,870,000
1,820,000
1,829,410
1,935,000
12%
Transcribed Image Text:Sunland Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,758,800 3,935,000 4,750,332 7,870,000 12% Internet $3,570,000 1,360,000 930,155 3,570,000 12% Catalog Sales $3,870,000 1,820,000 1,829,410 1,935,000 12%
(a1)
Calculate the margin and asset turnover for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%
or 5.12.)
Margin
Asset turnover
eTextbook and Media
Save for Later
(a2)
Retail Stores
ROI
Save for Later
Retail Stores
eTextbook and Media
%
Calculate the ROI for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%.)
%
Internet
Internet
%
%
Catalog Sales
Attempts: 0 of 3 used
Catalog Sales
%
%
Submit Answer
Attempts: 0 of 3 used Submit Answer
Transcribed Image Text:(a1) Calculate the margin and asset turnover for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12% or 5.12.) Margin Asset turnover eTextbook and Media Save for Later (a2) Retail Stores ROI Save for Later Retail Stores eTextbook and Media % Calculate the ROI for each of the three distribution channels. (Round answers to 2 decimal places, e.g. 5.12%.) % Internet Internet % % Catalog Sales Attempts: 0 of 3 used Catalog Sales % % Submit Answer Attempts: 0 of 3 used Submit Answer
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