Summarise the information by selecting and reporting the main features, and make comparisons where relevant Adidas X Parley sports shoes are also sold through the retailers.Copy70 responses3024 (34.3%)2018 (25.7%)16 (22.9%)109 (12.9%)3 (4.3%)23Adidas X Parley sports shoes are delivered worldwide.Copy70 responses3023 (32.9%)2018 (25.7%)15 (21.4%)108 (11.4%)6 (8.6%)13LO2.

In the modest Bavarian town of Herzogenaurach, the Adidas corporation began with humble beginnings.…

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Marketing

Summarise the information by selecting and reporting the main features, and make comparisons where relevant

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Summarise the information by selecting and reporting the main features, and make comparisons where relevant

Adidas X Parley sports shoes are also sold through the retailers.
Copy
70 responses
30
24 (34.3%)
20
18 (25.7%)
16 (22.9%)
10
9 (12.9%)
3 (4.3%)
2
3
Adidas X Parley sports shoes are delivered worldwide.
Copy
70 responses
30
23 (32.9%)
20
18 (25.7%)
15 (21.4%)
10
8 (11.4%)
6 (8.6%)
1
3
LO
2.

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The first sports shoe companies originated from around 1900 and sales boosted with the marketing of sports personalities from the 1970s onwards. Nowadays, the market is dominated by about eleven international sports brands, including Adidas, ASICS, FILA, Kappa, Lotto, Mizuno, New Balance, Nike, Puma, Speedo and Umbro. Most companies focus not only on footwear, but increasingly also on related markets like apparel, fashion and sports accessories. In the 1980s and 1990s marketers like Nike and Reebok took the branding concept one step further by staying clear of both factories and actual stores; their profitability derived solely from promotional schemes based on carefully crafted ‘‘lifestyle brands’’ associated with their products. Nowadays, every brand name corporation involved in the sportswear sector uses outsourcing. Nike CEO, Phil Knight, stated: There is no value in making things anymore. The value is added by careful research, by innovation, and by marketing. Still, it is a…