Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics?

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A: Segmentation is very important activity for every company. The market research is done for this…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Every company will select few segments to target to and then create entire value focusing on these…

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A: Customer Lifetime Value can be defined as the value of all the purchases made by the customer over…

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A: Two statements are given below:Statement – I : Product concept of marketing holds that consumers…

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A: Earlier there were only physical products that were flowing in the market. But these days, the…

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A: Cable advertising is an correct option because Cable TV advertising usually entails the use of brief…

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A: Decision making is very important skill for any manager or business personal. Every single activity…

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A: Business information systems is a subject of study that focuses on using computer systems to help…

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A: The post-purchase dissonance is the doubt about the value of the product after the purchase. It…

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A: The correct answer is capital campaign.

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A: Above question is answered below:

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A: The social media ahs improved the methods of the business to asses its Marketing campaigns through…

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A: The group would use the right marketing mix of product place, price and promotion to attract and…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.