Situation: You are the operations manager of a factory near the town where you live. The senior management of the plant summons you to a meeting to discuss a plan to reduce the workforce of the plant that you lead. The company could lose its competitive advantage if it does not take immediate steps to improve its results. Recently, an investment was made to automate the production lines and the owners understand that they can do without 1,000 employees (a quarter of your workforce). The owners ask you to work on a communication plan that covers the following aspects: Notify employees that they will be laid off. Retain employees who stay and don't scare them off. Avoid creating a false impression for customers that the company is in poor financial condition and that they withdraw their sponsorship. Prevent shareholders and stakeholders from misinterpreting this decision and continuing to invest in the company. Make press releases at the right time. You do not want information leaked to the media. Your mission is to create a communication plan that encompasses everything the owners want and not create a crisis in the factory or its customers. It uses the theory related to organizational strategic communication and ACI, to create the requested plan. The communication plan does not have a specific format. Write a letter addressed to the owners of the company with all the communication strategies that you would recommend. You must cover all the expectations of their orders, as well as go beyond what is requested to have a comprehensive plan and successfully get out of this situation.
Situation: You are the operations manager of a factory near the town where you live. The senior management of the plant summons you to a meeting to discuss a plan to reduce the workforce of the plant that you lead. The company could lose its competitive advantage if it does not take immediate steps to improve its results. Recently, an investment was made to automate the production lines and the owners understand that they can do without 1,000 employees (a quarter of your workforce).
The owners ask you to work on a communication plan that covers the following aspects:
Notify employees that they will be laid off.
Retain employees who stay and don't scare them off.
Avoid creating a false impression for customers that the company is in poor financial condition and that they withdraw their sponsorship.
Prevent shareholders and stakeholders from misinterpreting this decision and continuing to invest in the company.
Make press releases at the right time. You do not want information leaked to the media.
Your mission is to create a communication plan that encompasses everything the owners want and not create a crisis in the factory or its customers. It uses the theory related to organizational strategic communication and ACI, to create the requested plan.
The communication plan does not have a specific format. Write a letter addressed to the owners of the company with all the communication strategies that you would recommend. You must cover all the expectations of their orders, as well as go beyond what is requested to have a comprehensive plan and successfully get out of this situation.
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