Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Select one: a. True. b. False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Select one:
a. True.
b. False.
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