Sandwich maker Subway opened its first overseas store in1984, in the Middle East. Today, it has nearly 43,000 storesin 108 countries. Discuss some of the challenges Subwaymight face in conducting marketing research in potentialnew international markets. What types of research would yourecommend the company use in choosing new countries forexpansion?

Q: the

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Q: explain the pros and cons of online research in Marketing.

A: Online market research is a type of research in which the data collection is done over the internet.…

Q: Identify the six alternative strategies for enteringforeign markets.

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A: Consumer Behavior shows the factors which affect the consumer’s decision and the behavior as a…

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A: B2B includes the sale and purchase of goods and services from one business to another business. On…

Q: other

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A: Market segmentation is a marketing term that refers to categorizing potential buyers into groups or…

Q: When using this approach, the retail price is determined by adding a fixed

A: Cost oriented pricing

Q: What are some of the problems that U.S.marketers face in dealing with internationalbuying centers?

A: Some of the problems that the U.S. marketers face are as follows:

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Q: other

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Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.