rovide one example of how a brand, company or industry has incorporated mobile marketing technology into its overall marketing strategy. Describe the activity and give your opinion of its success (or shortco
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- Provide one example of how a brand, company or industry has incorporated mobile marketing technology into its overall marketing strategy. Describe the activity and give your opinion of its success (or shortcomings).
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- Discuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations. Explain with specificity, two popular applications that may help an organization/business improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.What are the benefits of Mobile marketing?Explain the core concepts of mobile applications ?
- What is a new form of mobile marketing using online video?In designing a Social Media Marketing (SMM) campaign for a new product, what factors should be considered when selecting the appropriate social media platforms? Who is the target audience or customer segment for the new service or product? When creating a social media campaign, how can this information be used? What is the unique value proposition of the new service or product that can be shown through social media? How will the new service or product be promoted and distributed through social media? Analyzing the performance of a Social Media Marketing campaign is crucial for optimizing its effectiveness. Which key metrics should be monitored and analyzed, and how can social media analytics tools assist in measuring the success of a new product campaign? Discuss the importance of tracking metrics such as reach, engagement, conversions, and return on investment (ROI) in evaluating the performance and making data-driven adjustments to the campaign strategy.Discuss the role of mobile CRM in improving customer engagement and satisfaction.
- Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products or services. Evaluate its effectiveness in creating customer engagement.You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.
- share some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.Go to a company’s, organisation’s or specific brand’s website that has a link to Facebook, Google+, YouTube, Twitter and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement.How does the adoption of mobile marketing technologies, such as location-based marketing, affect consumer engagement and privacy concerns?