Required information [The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Selling price Variable expenses Contribution margin Per Unit Percent of Sales $ 50 28 100% 56 - $ 22 44% Fixed expenses are $70,000 per month and the company is selling 4,000 units per month. Required: 1-a. How much will net operating Income increase (decrease) per month if the monthly advertising budget increases by $11,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $5,000? 1-b. Should the advertising budget be increased?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 4CE: Olivian Company wants to earn 420,000 in net (after-tax) income next year. Its product is priced at...
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Required information
[The following information applies to the questions displayed below.]
Data for Hermann Corporation are shown below:
Selling price
Variable expenses
Contribution margin
Per Unit
Percent of
Sales
$ 50
28
100%
56
- $ 22
44%
Fixed expenses are $70,000 per month and the company is selling 4,000 units per month.
Required:
1-a. How much will net operating Income increase (decrease) per month if the monthly advertising budget increases by $11,000, the
monthly sales volume increases by 100 units, and the total monthly sales increase by $5,000?
1-b. Should the advertising budget be increased?
Transcribed Image Text:Required information [The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Selling price Variable expenses Contribution margin Per Unit Percent of Sales $ 50 28 100% 56 - $ 22 44% Fixed expenses are $70,000 per month and the company is selling 4,000 units per month. Required: 1-a. How much will net operating Income increase (decrease) per month if the monthly advertising budget increases by $11,000, the monthly sales volume increases by 100 units, and the total monthly sales increase by $5,000? 1-b. Should the advertising budget be increased?
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