Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.

Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Several entry modes like joint venture, direct investment, acquisition, indirect importing and direct importing are adopted by business entities to enter in new market. Once a firm named Zellbury decides to enter a foreign market, the question arises as to the best mode of entry. Discuss advantages and disadvantages of different entry modes that manager must need to consider when enter the foreign market?
When a company has selected a potential target country for possible market entry. What general background information would be required to develop effective marketing plans
Develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product. Should be a marketing plan outline as follows: Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in the South American market. As an initial fact finding exercise you have decided to carry out a detailed analysis of the macro economic factors facing ONE of the two chosen countries. Based on your study prepare a report on your findings.Question 1Based on the above scenario, you are requested to study all the PEST factors:i. Political and Legal factorsii. Economic policies (trade policies, foreign exchange controls, financial markets) iii. Social, Cultural factors (Values and beliefs that directly or indirectly have an impact on your product or service) iv. Technological factors,v. and Ethical business practices that prevail in the market…
You work for a cranberry company in Nova Scotia looking to enter the Australian cranberry market. Based on this scenario, Describe your target market, how are you segmenting the market? How will you need to adapt your product to be successful in the entry country (australia)?
Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.
Can you give me some ideas of what industry i should use for my global venture assignment? The assignment is below: Research and select the industry you want to write your global business venture marketing plan about and describe that venture in sufficient detail to be understood in a business context by the reader. This can be a new or existing company, product, or service, but your goal is to launch some type of innovative business, product, or service either as an original new business or as an original part of an existing business or organization (see project instructions). Frame this discussion using the 5-C model presented in Figure 2.2 on page 34 and related textbook discussion. The more elaboration you present in this post, the more likely you are to exceed expectations grade-wise. (2) Conduct a situation overview analysis for your proposed business venture using Figure 2.8 (p.44) and related textbook discussion. Include an analysis of all macroenvironment variables…
You are a consultant to a small size Company engaged in Halal Food Products. The company is interested to expand its business to Europe and North America. Prepare a business report focusing on the business potential. Also, give advice on the entry mode and external risks if the decision is made to do business in the Europe and North America.
China and India have been the world's fastest-growing economies in recent years, and Brazil is becoming a major force in international commerce. Write a short essay that summarizes how these three countries are changing the landscape of international business, and describe the arena in which each excels. Then choose some type of business that you would like to be involved in, and describe how and why you, as a manager in that business, would choose to work with other organizations in one of these three countries.
Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves
When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Walmart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the local culture. Read the hypothetical description of an overseas country, and then answer the following question. People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors. A U.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the…
You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia. Discuss the continent and hemisphere where the country (Australia) is located and any effect this may have on your business entry plan. Note any mountain ranges, rivers, jungles, swamps, deserts, and any other physical characteristics that may affect the movement of people, the transportation of goods and other impediments to your plan. What is the country’s (Australia) attitude towards protecting the environment and sustainability?