Read the following article and answer the questions listed in regard to argument mapping. Adapt or perish: Australia Post must embrace digital disruption Most industries are vulnerable to digital disruption of established business models. The question is whether industry should seize the opportunity to reposition themselves in a changing market. Or whether they should wait to be disrupted by external forces, with the prospect of a one-way ticket to oblivion. A new report by UTS Business School for the McKell Institute shows that the pace of digital transformation is now disrupting one of the government’s largest and most iconic business enterprises – Australia Post.
Read the following article and answer the questions listed in regard to argument mapping.
Adapt or perish: Australia Post must embrace digital disruption
Most industries are vulnerable to digital disruption of established business models. The question is whether industry should seize the opportunity to reposition themselves in a changing market. Or whether they should wait to be disrupted by external forces, with the prospect of a one-way ticket to oblivion.
A new report by UTS Business School for the McKell Institute shows that the pace of digital transformation is now disrupting one of the government’s largest and most iconic business enterprises – Australia Post.
Traditionally, mail volumes have grown in alignment with
The consequence of digital disruption to the long established mail business is that, without significant business realignment, total Australia Post losses could reach $6.6 billion over the next 10 years, with losses in the mail business reaching $12.1 billion. The government’s equity in Australia Post, currently $1.7 billion, would quickly be destroyed.
Price increases and discounter slower deliveries may assist Australia Post to retain its current business model. However, such remedies only offer a short-term solution.
Abandoning the letters business on the premise that “the letter is dead” runs counter to community service obligations in rural and remote communities, as well as obligations to employees. But if Australia Post fails to change or expand its services, its continued existence may no longer be viable.
To address the challenge imposed by digital transformation, Australia Post must itself become a “digital enterprise”, where the adoption, application and use of digital technologies is at the forefront of strategy. It must move from a focus on evolution and improvement to one of innovation, co-creation and disruption.
For example, Australia Post retail outlets could be transformed to operate as digital communication hubs, specialising in the marketing and sale of digitally enabled products and services. These hubs could provide digital services and access to people who for various reasons cannot access digital communication devices and services.
This article was adapted from an article published on The Conversation by John Hamilton Howard, Emmanuel Josserand, and Roy Green. Significant parts of the article have been modified from its original form.
Questions
- Choose any two of Paul & Elder’s universal standards and evaluate the quality of the argument advanced in article.
Step by step
Solved in 3 steps
