Homework Help is Here – Start Your Trial Now!
Business
Marketing
Question 2 b  Full explain this question and text typing

Question 2 b  Full explain this question and text typing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Question 2 b 

Full explain this question and text typing work only

Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. People love and support Sankar's business because all of the products (e.g., dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobs for the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a pet fashion line, which of the following alternatives can you suggest to Sankar? Sankar should use a market penetration strategy. O Sankar should hire a marketing company to help him promote his products. Sankar should outsource his company's jobs to cut costs. O Sankar should consider selling his business to a larger pet food company. O Sankar should use cannibalization strategy.
Transcribed Image Text:Sankar owns a pet furniture business but he wants to grow his business and increase sales and profits. He plans to create a pet fashion line. People love and support Sankar's business because all of the products (e.g., dog beds, crates, cat towers) are manufactured locally in Bellingham, creating jobs for the community. He doesn't want to hire new staff as he doesn't have a lot of money, but he thinks he might have to. Rather than developing a pet fashion line, which of the following alternatives can you suggest to Sankar? Sankar should use a market penetration strategy. O Sankar should hire a marketing company to help him promote his products. Sankar should outsource his company's jobs to cut costs. O Sankar should consider selling his business to a larger pet food company. O Sankar should use cannibalization strategy.
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS