Question 1) Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance? Question 2)  Where does the information come from and how is it used? Please note this a two part question for the same question

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Question 1) Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?

Question 2)  Where does the information come from and how is it used?

Please note this a two part question for the same question 

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