Question 1 (Mandatory) Aaron of WP International, a major marketer of word-processing software, calls the administrative assistant of Kimberly, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The administrative assistant plays the role of ________ in this purchase decision. a) buyer b) decider c) gatekeeper d) buying center captain

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Question 1 (Mandatory)
Aaron of WP International, a major marketer of word-processing software, calls the
administrative assistant of Kimberly, director of purchasing for MMK, Inc. He sets up
an appointment to discuss an upcoming purchase of software. The administrative
assistant plays the role of ____ in this purchase decision.
a) buyer
b) decider
c) gatekeeper
d) buying center captain
Transcribed Image Text:Question 1 (Mandatory) Aaron of WP International, a major marketer of word-processing software, calls the administrative assistant of Kimberly, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The administrative assistant plays the role of ____ in this purchase decision. a) buyer b) decider c) gatekeeper d) buying center captain
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