) Quality is defined as the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs of the customer. A Manufacturing firm is planning to implement quality management in the factory? Briefly describe the four major categories of costs that are associated with quality that this firm will have to consider?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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1) Quality is defined as the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs of the customer. A Manufacturing firm is planning to implement quality management in the factory? Briefly describe the four major categories of costs that are associated with quality that this firm will have to consider?                                                                                                  

                            

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