Q.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives. d) Identify THREE (3) research hypotheses

Q.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives. d) Identify THREE (3) research hypotheses

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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