Profit Boulder New York City Fort Worth San Diego Minneapolis Маcon Gary Total profit %24

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 4CRQ: What is a firms micro environment, and why is it important?
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Question

Bindley Corporation has a one-year contract to supply motors for all washing machines produced by Rinso Ltd. Rinso manufactures the washers at four locations around the country: New York City, Fort Worth, San Diego, and Minneapolis. Plans call for the following numbers of washing machines to be produced at each location:
 

   
New York City 50,000
Fort Worth 70,000
San Diego 60,000
Minneapolis 80,000
 


Bindley has three plants that can produce the motors. The plants and production capacities are
 

   
Boulder 100,000
Macon 100,000
Gary 150,000
 


Due to varying production and transportation costs, the profit Bindley earns on each 1,000 units depends on where they were produced and where they were shipped. The following table gives the accounting department estimates of the dollar profit per unit. (Shipment will be made in lots of 1,000.)
 

  SHIPPED TO
PRODUCED AT NEW YORK CITY FORT WORTH SAN DIEGO MINNEAPOLIS
Boulder 7 11 8 13
Macon 20 17 12 10
Gary 8 18 13 16
 


Given profit maximization as a criterion, Bindley would like to determine how many motors should be produced at each plant and how many motors should be shipped from each plant to each destination.

Profit
New York City
Fort Worth
San Diego
Minneapolis
Boulder
Macon
Gary
Total profit
24
Transcribed Image Text:Profit New York City Fort Worth San Diego Minneapolis Boulder Macon Gary Total profit 24
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