Products are classified as tangible, intangible, and .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Products are classified as tangible, intangible, and
product quality
micromarketing
brands
packaging
psychographic
segmented marketing
mix
seller's view
consistency
Labeling
Transcribed Image Text:Products are classified as tangible, intangible, and product quality micromarketing brands packaging psychographic segmented marketing mix seller's view consistency Labeling
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