Problem 1:If the marketing department at Starbucks estimates the incomeelasticity of demand for its coffee to be 2.6, how will theprospect of an economic boom (expected to increase consumers'incomes by 6 percent over the next year) impact the quantity ofcoffee Starbucks expects to sell?(To answer this question,consider that the income elasticity of demand is simply thepercentage change in quantity demanded that results from (i.e.,divided by) a percentage change in income.)

The elasticity of demand is defined as the ratio of the percentage change in demand with the…

Answered: Problem 1: If the marketing department…

ECON MICRO

5th Edition

ISBN:9781337000536

Author:William A. McEachern

Publisher:William A. McEachern

Chapter5: Elasticity Of Demand And Supply

Section: Chapter Questions

Problem 1.1P: (Calculating Price Elasticity of Demand) Suppose that 50 units of a good are demanded at a price of...

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(Calculating Price Elasticity of Demand) Suppose that 50 units of a good are demanded at a price of Si per unit. A reduction in price to $0.20 results in an increase in quantity demanded to 70 units. Using the midpoint formula, show that these data yield a price elasticity of 0.25. By what percentage would a 10 percent rise in the price reduce the quantity demanded, assuming price elasticity remains constant along the demand curve?
Estimates presented in Exhibit 5 show that Android users have a higher price elasticity of demand for apps in the Google Play Store than do iPhone users in the Apple App Store. Why might Android users tend to be more sensitive to app prices than iPhone users? What categories or types of apps (for example, games/social media) do you think have the highest price elasticities?
The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per month over the past year. Recently, its closest competitor, Decayfigh ter, reduced the price of its electric toothbrush from $35 to $30. As a result, Stopde cays sales declined by 1,500 units per month. What is the arc cross elasticity of demand between Stopdecays toothbrush and Decayfighters toothbrush? What does this indicate about the relationship between the two products? If Stopdecay knows that the arc price elasticity of demand for its toothbrush is 1.5, what price would Stopdecay have to charge to sell the same number of units as it did before the Decayfighter price cut? Assume that Decayfighter holds the price of its toothbrush constant at $30. What is Stopdecays average monthly total revenue from the sale of electric toothbrushes before and after the price change determined in part (b)? Is the result in part (c) necessarily desirable? What other factors would have to be taken into consideration?
Suppose you are in change of sales at a pharmaceutical company, and your firm has a new drug that causes bald men to grow hair. Assume that the company wants to earn as much revenue as possible from this drug. If the elasticity of demand for your companys product at the current price is 1.4, would you advise the company to raise the price, lower the price, or to keep the price the same? What if the elasticity were 0.6? What if it were 1? Explain your answer.
Plot the price and quantity data given in the demand schedule of exercise 1. Put price on the vertical axis and quantity on the horizontal axis. Indicate the price elasticity value at each quantity demanded. Explain why the elasticity value gets smaller as you move down the demand curve.
Suppose that your demand schedule for pizza is as follows: a. Use the midpoint method to calculate your price elasticity of demand as the price of pizza increases from 8 to 10 if (i) your income is 20,000 and (ii) your income is 24,000. b. Calculate your income elasticity of demand as your income increases from 20,000 to 24,000 if (i) the price is 12 and (ii) the price is 16.
In the accompanying figure, what is the price elasticity of demand between the two prices on D1? On D2?
Suppose that your demand schedule for DVDs is as follows:Price: 8, 10, 12, 14, 16Demand (income =$10000) : 40, 32, 24, 16, 8Demand (income = $12000): 50, 45, 30, 20, 12a. If your income is $10,000, your price elasticity of demand as the price of DVDs rises from $8 to $10 is
Suppose that your demand schedule for pizza is as follows: Price (Dollars) 8 10 12 14 16 Quantity of Pizzas Demanded (Income = $20,000) 40 32 24 16 8 Quantity of Pizzas Demanded (Income = $24,000) 50 45 30 20 12 Using the midpoint method, your price elasticity of demand as the price of pizzas increases from $8 to $10 is if your income is $24,000. If the price of a pizza is $12, your income elasticity of demand is pizza is $16, your income elasticity is if your income is $20,000 and as your income increases from $20,000 to $24,000. However, if the price of a Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

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