Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study Infinix
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Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study Infinix
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- How do objectives work in a marketing communications campaign?How do integrated marketing communications coordinate the promotion-mix elements to convey a consistent message about a product?Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
- Design an integrated marketing communicationsprogram—using each of the five promotional elements—for Rhapsody, the online music serviceMarketing management is the analysis, planning, implementation, and maintain beneficial exchanges with target of programs designed to create, build, and for the purpose of achieving organizationalwhat is the advertisement/commercial platform and its specific examples?
- Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.What would experiential marketing need toaccomplish in order to be a useful promotional technique?Suggest two types of marketing communication schedules that your friend could adopt in his/her marketing communication for the gym/fitness centre?
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?How do target market characteristics determine whichpromotional methods to include in a promotion mix?Outline an interesting and factual introduction on the topic "Implementing Direct Marketing Strategies for Outdoor Leisure Clothing and Equipment Sales Enhancement'