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- 1. Why and how do businesses segment their markets? Identify a product where you believe your own demographic is targeted as a primary customer. 2. How might the marketing strategy be different for a hotel targeting a business traveler versus family holiday travelers?Franchising is widely used in the casual dining and fast-food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2019 Starbucks had more than 8,500 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food- service stores, or is something else going on?Explain why have no competitors caught up with Apple? Do you think Apple can sustain its success with so few products? What would you ask Apple to design next and why?
- Describe how your restaurant would maximize its short-run profits.What type of market competitive environment Amazon operates in?Economics As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company. Why do you think it took so long for Pepsico to change the brand's name and image? How are consumers responding? Do you think the new name was well- chosen? Why or why not (be sure to use
- Outline the economic factors that affect marketing decisions and consumer buying power.x Question Completion Status The following graph shows the costs and revenues of a typical firm operating in a certain market condition. What type of market this firm is operating under? Is it a perfect competition, or monopoly, or monopolistic competition market? How can you tell? Explain. MC ATC D AVC Save APlease answer it as fast as you can in your words As a Marketing Manager in the Nespresso company, recommend new ideas concerning only 3 of the following: Product Development Market Segmentation Distribution Strategy Pricing Strategy
- Identify the strategy with respect to product/market grid and explain. a. Knoor noodles now available in Rs. 20 pack. (Smaller than normal size) b. Baskin Robins (an international ice cream chain) offered new flavor. c. Mothercare baby product firm started California pizza business.1. Your company operates in a perfectly competitive market. You have been told that advertising can help you increase your sales in the short run. Would you create an aggressive advertising campaign for your product?Hannah has a small business making clothing alterations. Which of the following products would dramatically affect her profit margins if the price were to decrease for that product? A. dresses B. thread C. sewing machines