Part 4 of 8 Points: 0.3 of 1 Save Esparza Associates is a construction engineering firm that prepares detailed construction drawings for single-family homes. The market for this service is very competitive. To compete succe low cost. Espa 2020. Reference Suppose that during 2020, the market for construction drawing jobs increases by 6%. Assume that any increase in market share more than 6% and any × tegic hent its Calculate how The growth, price-recovery and productivity components of the change in operating income from 2019 to 2020 are as follows: Begin by selec the industry-m (Label the vari Revenue effect of growth $ 370,000 F to 228,000 ple effect. Cost effect of growth U $ 142,000 Change in operating income due to growth F ncome Growth co ket size Revenue effect of price recovery $ 110,000 U $ 142 F 55,500 Cost effect of price recovery U Before calcula $ 165,500 re due to cost leadership Change in operating income due to price recovery U t share due to cost lea . (Label the variance as 156,000 Change in operating income due to productivity F Growth co Data table Print Done share ership 2019 2020 1. Number of jobs billed 450 550 2. Selling price per job $ 3,700 $ 3,500 3. Engineering labor-hours 27,000 29,000 4. Cost per engineering labor-hour 5. Engineering support capacity (number of jobs the firm can do) 6. Total cost of engineering support (space rent, equipment, etc.) 7. Engineering support-capacity cost per job 38 $ 750 39 750 $ 225,000 $ 247,500 300 $ 330 Engineering labor-hour costs are variable costs. Engineering support costs for each year depend on the engineering support capacity that Esparzachooses to maintain each year (that is, the number of jobs it can do each year). Engineering support costs do not vary with the actual number of jobs done in a year. × Part 4 of 8 Points: 0.3 of 1 Save Esparza Associates is a construction engineering firm that prepares detailed construction drawings for single-family homes. The market for this service is very competitive. To compete successfully Esparza must deliver quality service at low cost. Esparza presents the following data for 2019 and 2020. Suppose that during 2020, the market for construction drawing jobs increases by 6%. Assume that any increase in market share more than 6% and any decrease in selling price are the result of strategic choices by Esparza's management to implement its strategy. Calculate how much of the change in operating income from 2019 to 2020 is due to the industry-market-size factor. Begin by selecting the formula you will use. Then enter the amounts and calculate the change in operating income due to the industry-market-size factor. Determine whether the amount has a favorable effect on operating income or unfavorable effect. (Label the variance as favorable (F) or unfavorable (U).) $ Growth component 142,000 ✗( Unit increase from market size × ( 27 ÷ Total unit increase = Change in operating income due to industry-market size 100 )= $ 38,340 F Before calculating the change in operating income due to cost leadership, you must calculate the growth in market share due to cost leadership. Begin by selecting the formula you will use. Then enter the amounts and calculate the growth in market share due to cost leadership. Determine whether the amount has a favorable effect on operating income or unfavorable effect. (Label the variance as favorable (F) or unfavorable (U).) Unit increase Growth in market share Growth component × ( × ( from market share ÷ Total unit increase = due to cost leadership =

Principles of Accounting Volume 2
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Author:OpenStax
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Chapter2: Building Blocks Of Managerial Accounting
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Please help to calculate the product differentiation, and cost leadership. Also, explain how successful has Esparza been in implementing its strategy, explain. See pictures
Part 4 of 8
Points: 0.3 of 1
Save
Esparza Associates is a construction engineering firm that
prepares detailed construction drawings for single-family
homes. The market for this service is very competitive. To
compete succe
low cost. Espa
2020.
Reference
Suppose that during 2020, the market for construction
drawing jobs increases by 6%. Assume that any
increase in market share more than 6% and any
×
tegic
hent its
Calculate how
The growth, price-recovery and productivity components of the change in operating
income from 2019 to 2020 are as follows:
Begin by selec
the industry-m
(Label the vari
Revenue effect of growth
$
370,000 F
to
228,000
ple effect.
Cost effect of growth
U
$
142,000
Change in operating income due to growth
F
ncome
Growth co
ket size
Revenue effect of price recovery
$
110,000 U
$
142
F
55,500
Cost effect of price recovery
U
Before calcula
$
165,500
re due to
cost leadership
Change in operating income due to price recovery
U
t share
due to cost lea
. (Label
the variance as
156,000
Change in operating income due to productivity
F
Growth co
Data table
Print
Done
share
ership
2019
2020
1. Number of jobs billed
450
550
2. Selling price per job
$
3,700 $
3,500
3. Engineering labor-hours
27,000
29,000
4. Cost per engineering labor-hour
5. Engineering support capacity (number of jobs the firm can do)
6. Total cost of engineering support (space rent, equipment, etc.)
7. Engineering support-capacity cost per job
38 $
750
39
750
$
225,000 $
247,500
300 $
330
Engineering labor-hour costs are variable costs. Engineering support costs for each year depend on the
engineering support capacity that Esparzachooses to maintain each year (that is, the number of jobs it can
do each year). Engineering support costs do not vary with the actual number of jobs done in a year.
×
Transcribed Image Text:Part 4 of 8 Points: 0.3 of 1 Save Esparza Associates is a construction engineering firm that prepares detailed construction drawings for single-family homes. The market for this service is very competitive. To compete succe low cost. Espa 2020. Reference Suppose that during 2020, the market for construction drawing jobs increases by 6%. Assume that any increase in market share more than 6% and any × tegic hent its Calculate how The growth, price-recovery and productivity components of the change in operating income from 2019 to 2020 are as follows: Begin by selec the industry-m (Label the vari Revenue effect of growth $ 370,000 F to 228,000 ple effect. Cost effect of growth U $ 142,000 Change in operating income due to growth F ncome Growth co ket size Revenue effect of price recovery $ 110,000 U $ 142 F 55,500 Cost effect of price recovery U Before calcula $ 165,500 re due to cost leadership Change in operating income due to price recovery U t share due to cost lea . (Label the variance as 156,000 Change in operating income due to productivity F Growth co Data table Print Done share ership 2019 2020 1. Number of jobs billed 450 550 2. Selling price per job $ 3,700 $ 3,500 3. Engineering labor-hours 27,000 29,000 4. Cost per engineering labor-hour 5. Engineering support capacity (number of jobs the firm can do) 6. Total cost of engineering support (space rent, equipment, etc.) 7. Engineering support-capacity cost per job 38 $ 750 39 750 $ 225,000 $ 247,500 300 $ 330 Engineering labor-hour costs are variable costs. Engineering support costs for each year depend on the engineering support capacity that Esparzachooses to maintain each year (that is, the number of jobs it can do each year). Engineering support costs do not vary with the actual number of jobs done in a year. ×
Part 4 of 8
Points: 0.3 of 1
Save
Esparza Associates is a construction engineering firm that
prepares detailed construction drawings for single-family
homes. The market for this service is very competitive. To
compete successfully Esparza must deliver quality service at
low cost. Esparza presents the following data for 2019 and
2020.
Suppose that during 2020, the market for construction
drawing jobs increases by 6%. Assume that any
increase in market share more than 6% and any
decrease in selling price are the result of strategic
choices by Esparza's management to implement its
strategy.
Calculate how much of the change in operating income from 2019 to 2020 is due to the industry-market-size factor.
Begin by selecting the formula you will use. Then enter the amounts and calculate the change in operating income due to
the industry-market-size factor. Determine whether the amount has a favorable effect on operating income or unfavorable effect.
(Label the variance as favorable (F) or unfavorable (U).)
$
Growth component
142,000
✗(
Unit increase
from market size
× (
27
÷
Total unit increase
=
Change in operating income
due to industry-market size
100
)=
$
38,340
F
Before calculating the change in operating income due to cost leadership, you must calculate the growth in market share due to
cost leadership. Begin by selecting the formula you will use. Then enter the amounts and calculate the growth in market share
due to cost leadership. Determine whether the amount has a favorable effect on operating income or unfavorable effect. (Label
the variance as favorable (F) or unfavorable (U).)
Unit increase
Growth in market share
Growth component
× (
× (
from market share
÷
Total unit increase
=
due to cost leadership
=
Transcribed Image Text:Part 4 of 8 Points: 0.3 of 1 Save Esparza Associates is a construction engineering firm that prepares detailed construction drawings for single-family homes. The market for this service is very competitive. To compete successfully Esparza must deliver quality service at low cost. Esparza presents the following data for 2019 and 2020. Suppose that during 2020, the market for construction drawing jobs increases by 6%. Assume that any increase in market share more than 6% and any decrease in selling price are the result of strategic choices by Esparza's management to implement its strategy. Calculate how much of the change in operating income from 2019 to 2020 is due to the industry-market-size factor. Begin by selecting the formula you will use. Then enter the amounts and calculate the change in operating income due to the industry-market-size factor. Determine whether the amount has a favorable effect on operating income or unfavorable effect. (Label the variance as favorable (F) or unfavorable (U).) $ Growth component 142,000 ✗( Unit increase from market size × ( 27 ÷ Total unit increase = Change in operating income due to industry-market size 100 )= $ 38,340 F Before calculating the change in operating income due to cost leadership, you must calculate the growth in market share due to cost leadership. Begin by selecting the formula you will use. Then enter the amounts and calculate the growth in market share due to cost leadership. Determine whether the amount has a favorable effect on operating income or unfavorable effect. (Label the variance as favorable (F) or unfavorable (U).) Unit increase Growth in market share Growth component × ( × ( from market share ÷ Total unit increase = due to cost leadership =
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