Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?
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Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?
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- Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.1) What is the primary objective of transaction-focused selling? A) creating value through repeat business transactions B) building a relationship with the customer C) lowering the cost of goods sold to the customer D) maximizing sales in the short run 2) Which of the following aspects of achieving a market orientation do salespeople have the most opportunity to participate in? A) gathering information about customers needs B) sharing information throughout the organization C) influencing the market direction D) ensuring high levels of customer satisfaction 3) What does the extensive direct contact that salespeople have with existing and prospective customers lead many companies to do? A) rely more on call centre information B) treat salespeople as key sources of market information and feedback C) recruit and hire only those people who have extensive retail experience D) hire outside companies to perform marketing research 4) According to the textbook, how are the steps in the…
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- The marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?You have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.Imagine that you are opening a new yoga studio in a local area. Based on your research, you found that certain styles of yoga are not taught by local studios but are increasingly being sought by women aged twenty-five years and older. Your task is to create a marketing mix that focuses on this market and has a clear competitive advantage over other studios. Develop a marketing mix that is related to your business. ( Answer in not less than 10 sentences)
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