Option 2: Analysis of an E-Business Transformation Objective:Analyze a NIKE business Which transformed into an e- business, Instructions: Research the Nike company's history, initial business model, and the reasons behind the shift. - Analyze the strategies used in the transformation, including technology adoption, changes in business processes, and digital marketing efforts. Evaluate the outcomes of this transformation, focusing on sales performance, customer reach, and operational efficiency. Discuss the lessons learned and how they can be applied to other businesses considering a similar transformation, PLEASE CITE THE ANSWER AND GIVE REFERENCE

Option 2: Analysis of an E-Business Transformation Objective:Analyze a NIKE business Which transformed into an e- business, Instructions: Research the Nike company's history, initial business model, and the reasons behind the shift. - Analyze the strategies used in the transformation, including technology adoption, changes in business processes, and digital marketing efforts. Evaluate the outcomes of this transformation, focusing on sales performance, customer reach, and operational efficiency. Discuss the lessons learned and how they can be applied to other businesses considering a similar transformation, PLEASE CITE THE ANSWER AND GIVE REFERENCE

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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