opic One - In the book, the NFL is used as an example for industry-wide advertising. Discuss some possible methods of cost-sharing for the 32 NFL teams, and some of the pros and cons of each. Topic Two - Suppose you are the manager of a large automobile dealership that sells a few different major brands of cars. Consider the following scenario and use marginal analysis to determine how to deal with challenges.    There is now information available on the internet about how to make a counterfeit “smart key” that will unlock doors of the cars you have in stock in your parking lots. What should happen to the amount of security you have to prevent auto theft? How might you respon

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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I need some help with my discussion questions this week

 

Topic One - In the book, the NFL is used as an example for industry-wide advertising. Discuss some possible methods of cost-sharing for the 32 NFL teams, and some of the pros and cons of each.

Topic Two - Suppose you are the manager of a large automobile dealership that sells a few different major brands of cars. Consider the following scenario and use marginal analysis to determine how to deal with challenges.   

There is now information available on the internet about how to make a counterfeit “smart key” that will unlock doors of the cars you have in stock in your parking lots. What should happen to the amount of security you have to prevent auto theft? How might you respond?

Explain.

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