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- When advertising increases brand loyalty for your company's brand, then the company's demand curve becomes: more unstable. horizontal. more elastic. less elastic.Discuss to what extent you agree with the following statements. Advertising helps raise revenue for the firms and provides information to the customers; therefore, expenditures on advertising are justified.How might advertising lead to a shift in the demand curve
- The graph depicts the demand curve before advertising, DO, and the four possible demand curves that results from advertising. Which of the four demand curves depicts the two ways that advertising impacts demand?- D1 - D2 - D3 - D4Differentiated goods are NOT a feature of a: perfectly competitive market. monopolistically competitive market. monopolistic market. perfectly competitive market and monopolistic market.Branding involves creating and communicating a unique image and theme for a product in the consumers' mind. Does successful branding increase Market Power?
- Firm A (A large cinema Chain) has experienced problems causing there image to worsen. Using demand curves, please explain how this would impact Firm B (A rival cinema chain).As an entrepreneur, which graph illustrates the ideal brand loyalty you would like to see for your product, that is, the demand curve you would like to achieve as closely as possible? Product A Product B Price Demand Graph A Graph B Graph C Graph D Quantity Price Demand Quantity Price Product C Demand Quantity Price Product D Demand QuantityIn advertising, a business is not only making consumers aware of the existence of the product and its positive features but is purposely trying to persuade consumers to purchase the product. As a piece of economics which of the following best characterises what advertisers are trying to do? (a) Shift the demand curve to the right and make it more income elastic; (b) Shift the demand curve to the right and make it less income elastic; (c) Shift the demand curve to the right and make it less price elastic; (d) Shift the demand curve to the right and make it more price elastic.
- Which of the following gives the customers better products that are not offered by other competitors? Select one: a. Competitive advantage b. Branding c. Advertisements d. Marketing StrategyFRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success! Source: News reports, October-December 2019. Suppose Disney+ changes its monthly subscription price from $7 to $9 per month. Graphically show the impact of this price change in the following markets: a. Popcorn, pizza, and other movie snacksWhich statement best describes how advertising can affect the demand curve for a firm with market power? a) Through the use of advertising, the demand curve for the firm is either going to become more elastic, (i.e., flatter) or the demand curve will shift to the right. b) Through the use of advertising, the demand curve for the firm is either going to become more inelastic, (i.e., steeper) or the demand curve will shift to the left. c) Through the use of advertising, the demand curve for the firm is either going to become more inelastic, (i.e., steeper) or the demand curve will shift to the right. d) Through the use of advertising, the demand curve for the firm is either going to become more elastic, (i.e., flatter) or the demand curve will shift to the left.