Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain
Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors.
1) What are the market segmentations that Nayef needs to focus on? Explain
2) What type of
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