n a major metropolitan area, there are many coffee shops, but one chain has gained a large market share because customers feel its coffee tastes better than its competitors'.
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In a major metropolitan area, there are many coffee shops, but one chain has gained a large market share because customers feel its coffee tastes better than its competitors'.
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There are hundreds of high school students in need of algebra tutoring services. Dozens of companies offer tutoring services; parents view the quality of the tutoring at the different companies to be largely the same.
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Only three airlines fly from San Francisco to Medford, Oregon. No new airline will enter this market, because there are not enough customers to share among four or more airlines without each one experiencing substantially higher average costs. Consumers view all airlines as providing basically the same service and will shop around for the lowest price.
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A publishing company owns the U.S. copyright to a popular series of books. It is the only company with the legal right to publish these books in the United States.
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- A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance, is there an interaction…k : ces As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes before you learn how strong demand is for homes in this large neighborhood. There is a 50 percent chance of low demand and a 50 percent chance of high demand. The corresponding (inverse) demand functions for these two scenarios are P= 300,000-400Q and P= 500,000 -225Q, respectively. Your cost function is CQ) = 165,000+ 243,750Q. How many new homes should you build, and what profits can you expect? Number of homes you should build: homes Profits you can expect: $1Please no written by hand solutions Online shopping attracted a great deal of attention from researchers over the past two decades. The advent of the Internet and other disruptive technologies has had a fundamental effect on how consumers buy goods and services today. People can now order groceries online to be delivered to their homes, but this is still a relatively new concept in the South African market. Consumers remain sceptical about this way of shopping. Many researchers have studied consumer behaviour of online shopping and the conceptual factors influencing their intention to purchase groceries online. However, the influence of personality traits on consumer willingness to adopt online grocery shopping is largely under researched, especially in South Africa. QUESTION 1 The extract above briefly highlight the digital age that is upon us, and as such companies have to adjust to participate in the global and digital markets. Using relevant examples, critically discuss how…
- To test the effectiveness of a two Web advertising agencies, you increase your ad purchase with agency A by 50% without changing your purchase through agency B. The referrals to your website from agency A increased by only 34% but the referrals from agency B fell by 21%. Why might the difference-in-difference estimate of the referrals per dollar through agency A be biased?Pretend that you are working for Del Monte in the area of canned vegetables and that Del Monte has a system that uses data analytics. One of your major competitors is Green Giant vegetables. You are particularly interested in analyzing canned green beans. A portion of Del Monte’s data analytic system contains the following variables: Sales of various can sizes; prices of various sized cans; types of stores where green beans are sold; shelf locations of green beans in various types of stores; various promotions pertaining to green beans. Also assume that this analytic system also has this information for Green Giant beans. Explain for what types of decisions could this system be used concerning Del Monte’s Green Beans. Also address the possibility of competitive analyses pertaining to Green Giant Beans.[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Big Names Sound Quality $10.90 Tidal Hindenburg Importance $15.00 $12.26 8 00 O$14.42 O$18.36 00 Availability 6 8 3 6 9 5 2 . 7 Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price, how much should they charge per month? (Round to the nearest cent.) 8 4
- Amazon could launch a smartphone this year that costs “a fraction” of what Apple charges for its iPhone, a new report says. Amir Efrati at The Information spills details from an allegedly leaked internal Amazon document. The paperwork is said to have been produced by a potential partner and two people who were involved in discussions with Amazon. According to Efrati, the document discussed strategies for penetrating smartphone markets in China, Europe and the United States. Earlier discussions also mentioned Latin America as a possibility. The phone, which has been referred to as “Project Aria,” is likely to go on sale this year, according to Efrati. There’s no specific price, but he says Amazon is “determined” to “keep the phone at a small fraction of the iPhone’s $550-and-up price tag.” If Amazon does launch a smartphone this year, it’s unclear if it will fall under the company’s own brand or if it will work with a partner. Efrati says Amazon was “in talks” with “multiple hardware…Amazon could launch a smartphone this year that costs “a fraction” of what Apple charges for its iPhone, a new report says. Amir Efrati at The Information spills details from an allegedly leaked internal Amazon document. The paperwork is said to have been produced by a potential partner and two people who were involved in discussions with Amazon. According to Efrati, the document discussed strategies for penetrating smartphone markets in China, Europe and the United States. Earlier discussions also mentioned Latin America as a possibility. The phone, which has been referred to as “Project Aria,” is likely to go on sale this year, according to Efrati. There’s no specific price, but he says Amazon is “determined” to “keep the phone at a small fraction of the iPhone’s $550-and-up price tag.” If Amazon does launch a smartphone this year, it’s unclear if it will fall under the company’s own brand or if it will work with a partner. Efrati says Amazon was “in talks” with “multiple hardware…Amazon could launch a smartphone this year that costs “a fraction” of what Apple charges for its iPhone, a new report says. Amir Efrati at The Information spills details from an allegedly leaked internal Amazon document. The paperwork is said to have been produced by a potential partner and two people who were involved in discussions with Amazon. According to Efrati, the document discussed strategies for penetrating smartphone markets in China, Europe and the United States. Earlier discussions also mentioned Latin America as a possibility. The phone, which has been referred to as “Project Aria,” is likely to go on sale this year, according to Efrati. There’s no specific price, but he says Amazon is “determined” to “keep the phone at a small fraction of the iPhone’s $550-and-up price tag.” If Amazon does launch a smartphone this year, it’s unclear if it will fall under the company’s own brand or if it will work with a partner. Efrati says Amazon was “in talks” with “multiple hardware…
- A circus is scheduled to appear in a city on a given date. The profits obtained are heavily dependent on the weather which can be classified as “good" or" bad". The circus owners may choose to setup operations in a large open field that is centrally located or rent a small building to stage a small version of the circus. The small building is not expected to be adversely affected by bad weather – thus will not affect the circus for it is well secure and has covered parking for the guests. The following shows the profits of the options and states of nature: States of nature Decision alternatives Good Bad Set up in field Rent small building Probability $14,500 $5,000 P(G)=0.5 -$15,000 $4,000 P(B)=0.5 The circus owners may choose to delay the decision until the day before the event is due. At this time they can obtain the one-day weather report (free) which is usually reliable. This delay will however increase their set up cost by $1000.00 or if they choose to rent, the rental cost will…A trader wants to open a diamond shop in the Singapore area with a choice of the Kembangan, Orchard or Sembawang area. Each'of these area options has a local supplier providing a price quote for the diamond as detailed in the table below. Area Kembangan Orchard Sembawang Questions: a. What is the volume that must be met to get the economic value per area? Determine the volume range for each area. b. Make a crossover chart sketch that describes these conditions c. If in the end the merchant wants to sell as many as 600 cans at a selling price of Rp. 60,000 per can, calculate the profit from each area. Where did the merchant finally determine his location? Fixed cost 5,500,000.00 11,500,000.00 21,500,000.00 Variable cost 55,000.00 35,500.00 15,500.00For the past few months, an airline has had 25% empty seats (unsold roundtrip tickets) on its Boston to New York City route and is deciding whether to change the price of its roundtrip tickets. The costs to the airline of flying between Boston and New York City do not depend on the number of passengers. There are several competing airlines offering the same service between Boston and New York City and there are train and bus options available to travelers as well. Based on this information, your best advice is: A. Keep prices the same. B. Raise prices because total revenues will increase. C. Lower prices because total revenues will increase. D. Either raise or lower prices since total revenues are not being maximized.