Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers. What type of pricing does Multiprint use? O a. product line pricing O b. captive product pricing O c. by-product pricing O d. optional product pricing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with
Multiprint printers. What type of pricing does Multiprint use?
O a. product line pricing
O b. captive product pricing
O c.
by-product pricing
O d. optional product pricing
Transcribed Image Text:Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers. What type of pricing does Multiprint use? O a. product line pricing O b. captive product pricing O c. by-product pricing O d. optional product pricing
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