most intelligent species on the planet. Instead it is a small, ground-burrowing, rodent like mammalian living in the Gibson Desert and King’s Park. They are 10 times smarter than us in every way and have opposable thumbs and ears. These tasks require a combination of creativity and analysis. 3. What product would you develop to sell/barter/exchange with the ground rats? Describe the product and medium of exchange (interesting/unexpected ideas). 4. After 50 years, what will be an unexpected significant difference in our society? Make a compelling case for why this is the most significant and unexpected

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine if we discover in the near future that we are not the most intelligent species on the planet. Instead it is a small, ground-burrowing, rodent-like mammalian living in the Gibson Desert and King s Park. Imagine if we discover in the near future that we are not the most intelligent species on the planet. Instead it is a small, ground-burrowing, rodent like mammalian living in the Gibson Desert and King’s Park. They are 10 times smarter than us in every way and have opposable thumbs and ears. These tasks require a combination of creativity and analysis.

3. What product would you develop to sell/barter/exchange with the ground rats? Describe the

product and medium of exchange (interesting/unexpected ideas).

4. After 50 years, what will be an unexpected significant difference in our society? Make a compelling case for why this is the most significant and unexpected (compelling and unexpected).

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