Module 5: Public Opinion and the Media 4. What are the different methods used to measure public opinion and discuss why some are more accurate than others. Surveys and polls are methods used to gather data from a group of people that represents the larger population. They help us understand what the public thinks about specific issues or candidates. To ensure accuracy and reliability techniques like random sampling and weighting are used. Random sampling and weighting techniques ensure accuracy. Random sampling is a technique used in surveys and polls to ensure equal representation of the target group. It helps reduce bias and accurately represent the whole Example? group. - why? Weighting is a technique that assigns different importance to responses based on characteristics. It balances the sample to reflect the makeup of the whole group and improves accuracy. Example? Surveys may not capture complex or detailed opinions, requiring other methods for a comprehensive understanding. Focus groups or qualitative research can provide more in- depth insights in such cases. -explain fons gramps? Election results show how people voted and what they think about the candidates and policies. However, they may not fully capture the specific things people care about and have strong opinions on. ALSO, communication with Politicians, malin, demonstrations
Module 5: Public Opinion and the Media 4. What are the different methods used to measure public opinion and discuss why some are more accurate than others. Surveys and polls are methods used to gather data from a group of people that represents the larger population. They help us understand what the public thinks about specific issues or candidates. To ensure accuracy and reliability techniques like random sampling and weighting are used. Random sampling and weighting techniques ensure accuracy. Random sampling is a technique used in surveys and polls to ensure equal representation of the target group. It helps reduce bias and accurately represent the whole Example? group. - why? Weighting is a technique that assigns different importance to responses based on characteristics. It balances the sample to reflect the makeup of the whole group and improves accuracy. Example? Surveys may not capture complex or detailed opinions, requiring other methods for a comprehensive understanding. Focus groups or qualitative research can provide more in- depth insights in such cases. -explain fons gramps? Election results show how people voted and what they think about the candidates and policies. However, they may not fully capture the specific things people care about and have strong opinions on. ALSO, communication with Politicians, malin, demonstrations
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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Transcribed Image Text:Module 5: Public Opinion and the Media
4. What are the different methods used to measure public opinion and discuss why
some are more accurate than others.
Surveys and polls are methods used to gather data from a group of people that represents
the larger population. They help us understand what the public thinks about specific
issues or candidates. To ensure accuracy and reliability techniques like random sampling
and weighting are used. Random sampling and weighting techniques ensure accuracy.
Random sampling is a technique used in surveys and polls to ensure equal
representation of the target group. It helps reduce bias and accurately represent the whole
Example?
group. -
why?
Weighting is a technique that assigns different importance to responses based on
characteristics. It balances the sample to reflect the makeup of the whole group and
improves accuracy. Example?
Surveys may not capture complex or detailed opinions, requiring other methods for a
comprehensive understanding. Focus groups or qualitative research can provide more in-
depth insights in such cases.
-explain fons gramps?
Election results show how people voted and what they think about the candidates and
policies. However, they may not fully capture the specific things people care about and
have strong opinions on.
ALSO, communication with
Politicians, malin, demonstrations
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