Massam works for a company that is having a hard time competing in the market. Massam really wants to stand out within his organization to further his career in marketing. Which strategy should Massam pursue to better understand the external environment around his company? O a Massam should study and analyze the compection to understand how his company differs from everyone else so that he can pinpoint the fallout of his company Ob Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company O d. Massam should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter10: Price-searcher Markets With Low Entry Barriers
Section: Chapter Questions
Problem 15CQ
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Massam works for a company that is having a hard time competing in the market. Massam really wants to stand out within his organization to further his career in marketing. Which strategy should Massam
pursue to better understand the external environment around his company?
O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
O b. Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
Od. Massam should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
Transcribed Image Text:Massam works for a company that is having a hard time competing in the market. Massam really wants to stand out within his organization to further his career in marketing. Which strategy should Massam pursue to better understand the external environment around his company? O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company. O b. Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company. O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company Od. Massam should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
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